Conversion Rate Optimisation (CRO) Services in Barcelona
Conversion Optimisation and A/B Testing in Barcelona
Conversion Optimisation or Conversion Rate Optimisation (CRO) is a way of measuring results, and improving your website in order to turn more website visitors into customers. It's really a sub-discipline of Usability testing and involves testing different versions of pages or page content elements against each other on real life visitors (without them knowing) and seeing which page versions result in higher 'conversions' (meaning which page version results in the greater percentage of your pre-defined goals being attained).
A/B testing is perhaps the best known type of Conversion Optimisation and involves showing a certain percentage of your page visitors one version of your page (Version A), and the remaining visitors another version of the page (Version B). Whichever page results in the highest percentage of conversions is the winner. You then repeat this ad infinitum!
Our Conversion Rate Optimisation Services
We can help you with the following:
- Identifying potential tests and ‘weak points’ in your online sales funnel
- Setting up A/B or Multivariate conversion tests
- Interpreting the test results
- Making page changes and improvements
Contact me about Conversion Rate Optimisation or A/B Testing
Start improving your website conversion rate today!