SEO in Barcelona - Search Engine Optimisation

The broad discipline of Search Engine Marketing (SEM) includes SEO (Search Engine Optimisation) and Paid Search Marketing (for example Adwords PPC - Pay-Per-Click advertising).

SEO is a vital part of Online Marketing for the obvious reason that getting to the top of the 'organic' (un-paid) search listings in search engines like Google is one of the best ways for your potential customers to reach you.

Unfortunately, nowadays the main search engines are continuously updating their algorithms, leading to constantly fluctuating positioning in the SERPS (Search Engine Results Pages).

Nowadays SEO is essential, and something that all companies should be investing in.

On-Page / Off-Site SEO

Broadly speaking there are two main 'categories' of SEO. On-Page SEO (also known as 'On-Site') and Off-Site SEO.

On-Page SEO refers to the changes you make to your own website content - for example improving the content, the structure of pages, the website navigation, changes you make within the HTML (for example the page titles) etc.

Off-Site SEO refers to strategies you implement away from your own website, in order to build the visibility of your website in search engines. The main factor influencing your Off-Site SEO ranking is the quantity and quality of links around the internet leading back to your website. Off-Site SEO therefore refers to strategies such as link-building.

It's now generally accepted that Social Media Marketing is becoming increasingly important for Off-Site SEO as the major search engines are starting to use "Social Signals" (Likes, Shares, Google +1s) to determine how relevant your website pages are for their audiences.

Your SEO positioning will be a result of how successful you are in both of these areas.

Our Barcelona-Based SEO Services

We can help you in the following areas: